Illinois Beginnings 2015

Guidebook & Folder

This 24-page guidebook was given out to all attendees (new students and their families) at the 2015 Summer Orientation program. The overall design borrowed some style and brand elements from the admissions publications that new students were already familiar with. It was meant to give the impression that this is the next step in new students' preparation for their first semester on campus. The style included using "instagrammed" filters on lots of photos of campus life as well as vibrant, monotone colors and a tight grid layout.

• InDesign
• Photoshop
• Illustrator