Illinois Beginnings 2014

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Guidebook & Folder

This folder and corresponding 24-page guidebook were given out to all attendees (new students and their families) at the 2014 Summer Orientation program. The overall design borrowed some style and brand elements from the admissions publications that new students were already familiar with. It was meant to give the impression that this is the next step in new students’ preparation for their first semester on campus. The style included using "instagrammed" filters on lots of photos of campus life as well as solid, vibrant (yet a bit dirty) colors and a tight grid layout. The guidebook was placed inside the folder along with a number of other publications from other departments.

  • InDesign icon InDesign
  • Photoshop icon Photoshop
  • Illustrator icon Illustrator
  • Photo of Illinois Beginnings folder and guidebook
  • Spread image of folder cover
  • Spread image of folder cover inside
  • Spread image of guide cover
  • Spread image of inner guide pages
  • Spread image of inner guide pages
  • Spread image of inner guide pages
  • Spread image of inner guide pages
  • Spread image of inner guide pages
  • Spread image of inner guide pages
  • Spread image of inner guide pages
  • Spread image of inner guide pages
  • Spread image of inner guide pages
  • Spread image of inner guide pages
  • Spread image of inner guide pages

Inbound Mailer

A direct mail piece to new students attending the Inbound program.

  • Image of mailer folded
  • Image of mailer unfolded outside
  • Image of mailer unfolded inside